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"Wine is fun! Don't take it so seriously!"

It's definitely the cool thing for snobs to say in food magazines, but is anyone really trying to make wine fun? 

Yonah Mountain Vineyard is. 

Yonah came to GENTLEMAN with a very simple idea: What if we sourced great but affordable juice, finished it in Georgia and made a fun wine for fun people?

We jumped at the opportunity and Young American was born, down for whatever.

See the rest of the project and more of our work here.